Facebook has left an impact and has shown tremendous patterns of success over the years. In spite of the fact that it just came in its operation amongst people in 2006, Facebook now had one billion month to month clients by the year 2012. Also, 80% of clients are from outside the States and Facebook has given them all a stage to meet and greet. However, Facebook then stepped into the marketing zone by creating and working on Facebook advertisements.
A research was done to see how people perceive Facebook ads, how they consider it, why they join and be a part of it and the associations. It then came to light that people of all ages are so active on Facebook that they believe what they see and tend to act accordingly. To understand this phenomenon, as per Viju and Joshua 2013, Facebook is more about recommendations and friends. Grown-ups, adolescents, youthful grown-ups, grassroots and government organizations are on the whole are using Facebook so when you see and hear from a friend about a product they got from an online store via Facebook and how it worked, you instantly believe it and develop the need of getting the same for yourself. Facebook enables a client to make a profile and produce a rundown of companions by sending a companion demand to the next individual. It is strange that how it works every time!
Also, it is important to look at the placement of your ad and to look at the target audience. Any product that is meant to target sportsperson shouldn’t be considering a fashion freak. Facebook ads and its placement is now a business of its own. People now look for online solutions and get connected to the same solution as a Facebook Ad whenever they log in. Strange but effective. They know what you are looking for!
Ralf, C Tim, F Marijke, C Talia, S Claudia, V & Cind, B 2013, ‘New Media and Society’, Facebook: A literature review, vol. 15, 6: pp. 982-1002.
Emma, J Melissa, A Kathleen, R & David, W 2011, ‘Health Promotion Practice’, A Drive Through Web 2.0: An Exploration of Driving Safety Promotion on FacebookTM, vol. 14, 1: pp. 88-95.
Viju, R & Joshua, F 2013, ‘Journal of Medical Marketing’, Facebook advertisements and purchase of weight-loss products, vol. 13, 4: pp. 201-211.
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